Specialist Services
Over and above the general services outlined above,
Empathy has developed a number of special products and
approaches two of which are:
MARKET
ENTRY
Intended as a low cost marketing intelligence
service for the small to medium-sized company interested
in exporting. In other words, entering a new market.
The service is based on four easy-to-understand packages,
as follows:
The Market Overview
Details of the market structure, trends, competitive
environment, channels of distribution, pricing discounts,
trade margins and advertising expenditure.
The Market Assessment
This stage includes all of the elements of the Market
Overview plus a detailed evaluation of the market potential
for the clients’ nominated products.
An Agent Search
The location by advertising and the pre-screening by
face-to-face interviewing of candidates with potentially
the most relevant market place experience.
A Distributor Location Search
The location from trade sources of a short list the
potentially best candidates to handle a clients’
products with a view to a subsequent interview.
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