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Corporate Profile
This
introductory profile of Empathy Research and Marketing
Limited is intended to provide an overview of the
company’s approach to the business of research.
- Empathy is a new, independent marketing and research
agency. As such we offer a complete spectrum of research
services ranging from fieldwork and data processing
only to full service surveys undertaken on an international
basis through associate companies.
- The company offers a very personalised service
based on employing only senior executives to work
on surveys. This means that clients ‘get what
they see’ rather than having a project passed
down the corridor for junior staff. to practice on.
Empathy considers it is very important not to forget
that market research is very much ‘a people
business’.
- Although Empathy offers a number of specialist
services, we consider our task as being the provision
of client specific research solutions to specific
marketing problems.
- The company is dedicated to the concept of quality
of service. All Empathy surveys are undertaken in
accordance with the Codes of Conduct of The Market
Research Society, ESOMAR and the BMRA, of which organisations
Empathy is a member.
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Professional Affiliations
BMRA, CIM, ESOMAR, ICG, IPR, MRS |
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