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International Research Co-ordination

The Empathy view is that it is essential, especially in projects involving research in countries that differ not only in language, but also in economic and social conditions, attitudes and behaviour patterns, there is a high degree of inter-country survey co-ordination. This involves:

  • central planning
  • central control
  • central interpretation

Co-ordination is essential to ensure inter-country comparability, i.e. that differences found between countries are real and not the result of variations, as appropriate in:

  • research design
  • methodology
  • interpretation
  • quality control

Having designed a survey and developed an English version of the questionnaire to be used we will brief all partner companies, control the quality of translations and manage the analysis and interpretation of results for all of the countries involved in the survey.

Professional Affiliations
BMRA, CIM, ESOMAR, ICG, IPR, MRS